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https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427670708005-G7WJQG4XYCPQLYKYW0F3/logitechGHub.png Second Screen UX https://www.jakeixd.com/home daily 1.0 2024-11-21 https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294243652-18QL5NK6EQYUMJ3MWD2Y/protoJourneys.png Home - Auditing the PS4 experience The team brought together subject matter experts and all of our existing research to synthesize our product landscape and customer needs. This shared understanding was the first step in figuring out our northstar UX for the next generation of the PlayStation console. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294234812-PGNP4YX0R2GXAOR3SQ0V/refining.JPG Home - Visualizing the complete end-to-end experience We analyzed how customers accomplished key tasks, and how disjointed the end-to-end experience felt. We realized how interconnected our features needed to be to create a seamless UX. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294236506-TDQ7MKRDM0E1OSLT5KI0/polishedJourney.png Home - Patterns in personas and their experiences We realized that seemingly disparate customer types can have similar end goals. This led us to simplify and consolidate over 30 distinct personas from across the organization to better focus on key user journeys. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294239115-BQKITG03SBUQLZY6VP7G/gatheringFeedback.JPG Home - Feedback from the entire organization Feedback came from all parts of the organization, including experts who have worked at PlayStation for over 25-years. We combined that wealth of experience with these fresh journey frameworks to create a vision for the future of gaming experiences. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294291470-FRHE225P2INGUQ4ULKUI/Research.png Home - Testing assumptions We tested our assumptions through research and refined concepts to best reflect our desired vision for the UX. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294260858-MG35CELFTM90CLGJFL4D/lifeCycle.png Home - Gaming life outside of the PlayStation experience We sought to understand how customers move across surfaces and in and out of the PlayStation ecosystem. For example, how are customers using mobile chat apps to coordinate game play on the PlaySation console? We included these external touchpoints in our framework, so that we could better anticipate and understand our customers’ wider context. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294266997-IKVUZHQZJ4RDSEHZSSSH/newJourneys.png Home - Updating journeys toward the future We originally created the journey maps to identify areas of opportunity in the existing PlayStation experience. As we developed the vision for the next generation console, I updated the journey maps to include new features and show how they were interconnected with other parts of the system. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590294274924-TQ05GA4ES64EDSXH7JZ7/consensousbuilding.png Home - Building the next generation experience We used the journeys and frameworks to build consensus throughout the organization and to share our research findings as they shaped the UX for the next generation console, PlayStation 5. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732148887378-B1XDC1S0R392UKNPJDN9/proposal.png Home - PS App Redesign https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732148865318-S2EAJ50EO8RN7TX5VYJR/consensousbuilding.png Home - PS5: Concept to Launch https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732149971187-TQ3WC1UEOE9F5VP6238P/engineeringVR+17.jpg Home - PSVR 1 & 2 https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427578520179-FMQDH4F1DBLKTXAWN958/image-asset.png Home - Book Club App BOOK CLUB Book Club recommends books to read with your friends, based on the group's taste. More → https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427580127235-MZG32UBU9997XHMUUVB4/bestbuy.png Home - DEVELOPER PORTAL DEVELOPER PORTAL The portal houses Best Buy's API documentation and highlights of services that already connect to Best Buy. More → https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427583935614-XXCW6XYEQD2S0FRODGWD/routeplanner.png Home - FUEL FINDER FUEL FINDER Chevron's station finder app needed a complete code update and revamped user experience. More → https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427670672043-PWMF66S5SGYQW26NRJ4X/imobile.png Home - Second Screen UX SECOND SCREEN UX Logitech asked for a UX concept for a full-blown second-screen experience for hard-core computer gamers. More → https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427657188268-ITVF8WPUX45681E4TH7T/chevron_mobile.png Home - CHEVRON MOBILE CHEVRON MOBILE The goal for this project was to translate the existing content and structure of chevron.com to a mobile-optimized experience. More → https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590270385029-9T1QU5EYK1FHPN56O74R/Personas.jpg Home - PS app workshop Many PlayStation employees are passionate gamers who are equally passionate about the products we build. This means we have to be conscious to not fall into the trap of designing for ourselves rather than for our customers. In this early ideation workshop for the PlayStation app, I facilitated activities that got everyone out of their own heads and into the personas and stories of our players. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590334816598-2DL0YQ0CN603Q139JH5G/scenarios.png Home - Scenarios from personas Once the research and personas were understood by the workshop participants, we split into teams to create scenarios that showed the personas using the PS app in their daily lives. This exercise gave us shared narratives to design and build toward in the future. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590270380712-XEL6KQUI6YWN3PERMHKZ/workshop.png Home - Workshop team By the end of the workshop the team had come to a consensus around who the customer was, how they used the previous PS app in their daily gaming habits, and what the customer wanted from the new PS App. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590270375098-MNVA7XWKQMQBM4B55RLL/proposal.png Home - Pitch to executive to move forward The team created a pitch deck that communicated the results of the workshop and gave leadership confidence in the team and our direction. With their buy-in and sponsorship, the redesign effort was set up for success. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590271518014-TCQV2ZC3OB63VAQY73KF/Research.jpg Home - Establishing regular usability research I helped establish monthly research sessions so we could continuously test our designs with rapid prototypes. This regular mechanism for feedback was key to checking our hypotheses and getting face time with our customers. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590271408010-JG53SNTP4UJRIM4EOVC5/Friends.png Home - React Native and PS app The design team’s prototypes leveraged the same React Native code base used by our engineers, which helped us communicate ideas quickly. This setup also gave designers the chance to polish front-end code, allowing engineers to focus on other tasks. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590271976466-TQVDQWIC0YTZ4NIXWC1C/Research2.JPG Home - Usability research leading to iteration The cadence of research throughout the project allowed us to make tweaks as the full experience took shape, and it also gave us a growing understanding of our customers’ desired usage of the app alongside their console. We visualized the user journey across touchpoints to show how behaviors changed as our customers changed context. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/ba767ce5-bf0b-4f0a-a1e3-6ec60a5721dc/actionMenu+home.jpg Home - Action Menu https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/8ec20289-00cd-4505-b71c-858e18d0c485/gameshub.jpg Home - Games Hub https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732154729209-EDVVKPBVYDC62W63UB8H/playtest.jpg Home - Street Smarts VR https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284341174-A5UIK83AG03APVR1VN11/PSVRshinagawa.JPG Home - Shinagawa train station I took this photo on my first business trip to Tokyo before the launch of PSVR. It was in the train station right next to Sony City. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284344459-VES8DDUIR1Y6KRS3R2FK/PSVRsonycity.JPG Home - Landscape of spacial experiences As the team analyzed the landscape of VR applications, we looked for experiences that felt comfortable while seated, leaning back, and while standing. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284126431-0GIHFPQO3YTBXEXEPVX0/principles.png Home - Principles for VR experiences We created a set of principles that served as a framework for concept ideation. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284141816-WWLIQ8HVIY01ZQC39HIC/physical+protos.JPG Home - Cardboard prototyping The team was skilled in traditional 2D UX Design, but had some trouble translating their ideas to spacial design. I advocated for physical prototypes to try out ideas. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284130793-LV500ZW2RGTGYF4IETJS/trickplay.png Home - Assisting those new to VR and gaming Understanding that some customers would be using the PS4 controller for the first time, we used familiar signs to help them feel comfortable exploring—but not get in their way. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1590284531009-UCQE2AHDHGLGMUEYRI80/Research+2.png Home - VR usability testing We pioneered usability testing methods with our in-house Research team to get reliable feedback on the proposed UX. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427657188268-ITVF8WPUX45681E4TH7T/chevron_mobile.png Home - Chevron Mobile Site https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732155518304-TQGJW38YFOE2VUSBHW1X/image-asset.jpg Home - WebMD Pain Coach https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1427588962259-GO53K7C65CSB762P9DQT/AscentFlow_01jr.png Home - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/8862bb8f-553c-434e-a7b0-874f71c40a04/Research2.jpg PS App Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/05614698-1087-45f8-808d-d3454400f431/schedule.png PS App Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732143602583-COAGQ34ELVG7CXEUEP63/scenarios.png PS App Redesign https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732143599174-96WJWACXHJENHJZVDRAM/workshop.png PS App Redesign https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/1732143604675-I9WAQAQ3YGCIDSBZP81X/Personas.jpg PS App Redesign https://images.squarespace-cdn.com/content/v1/550eeb1ce4b04f84a0e3cc54/8862bb8f-553c-434e-a7b0-874f71c40a04/Research2.jpg PS App Redesign - 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